Marcy Tilton Fabrics
RetailHow Marcy Tilton Boosted $2.1M in Revenue on Shopify Using SendX Email Campaigns
See how SendX helped Marcy Tilton Fabrics overcome deliverability, attribution, and list management challenges to drive higher engagement, revenue, and business growth.
Challenge
Marcy Tilton struggled with click tracking issues due to a blacklisted domain, impacting email deliverability. They also lacked clear revenue attribution for email campaigns in their Shopify store and faced inefficiencies from manually managing unsubscribers and resubscribers, which hurt their sender reputation and hindered their ability to optimize campaigns.
Results
After switching to SendX, Marcy Tilton saw a 28.8% open rate and a 7.81% click-through rate, with $1.4M in email-driven revenue, driving significant growth and optimizing their email marketing strategy.
About Marcy Tilton Fabrics
The Challenge
Click tracking issue, Revenue attribution, Manual list management
Marcy Tilton struggled with click tracking issues due to a blacklisted domain, impacting email deliverability. They also lacked clear revenue attribution for email campaigns in their Shopify store and faced inefficiencies from manually managing unsubscribers and resubscribers, which hurt their sender reputation and hindered their ability to optimize campaigns.
Click tracking issues
A blacklisted domain used by their previous provider resulted in unreliable click tracking and email deliverability issues, limiting the effectiveness of campaigns.
Revenue attribution
There was no clear way to tie email campaigns to sales, particularly within their Shopify store. This made it difficult to assess the effectiveness of campaigns and optimize for better performance.
Manual list management
Unsubscribers and resubscribers were managed manually, creating inefficiencies and potentially hurting their sender reputation.
The Solution
28.8% opens, 7.81% clicks, $1.4M revenue.
Seamless Shopify Integration
SendX's direct integration with Shopify enabled accurate revenue attribution, providing clear insights into the direct impact of email campaigns on sales performance.
Automated subscriber segmentation
SendX automated the process of managing unsubscribed and resubscribed customers, helping to protect Marcy’s email deliverability and improve overall engagement.
Dedicated support
Marcy’s team benefited from the Plus Program, which included a dedicated account manager, a deliverability specialist, and direct access to the tech team for quick issue resolution. The transition took only 17 days, with hands-on migration assistance to ensure everything ran smoothly.
The Results
After adopting SendX, Marcy Tilton experienced remarkable improvements:
SendX offered a tailored solution to meet the unique requirements of Marcy Tilton Fabrics.
Email open rate Increased to 28.8%, a significant jump from the previous 10-20% range.
Click-Through Rate (CTR) grew to 7.81%, compared to the previous 0.5-1.5%.
With $2.1M in total revenue, $1.4M was directly attributed to email campaigns, demonstrating the power of SendX’s seamless Shopify integration.
The partnership between Marcy Tilton Fabrics and SendX demonstrates the transformative power of a well-executed email marketing strategy. By addressing key challenges related to deliverability, attribution, and list management, SendX empowered Marcy Tilton Fabrics to achieve substantial growth in engagement, revenue, and overall business performance. This case study highlights the importance of selecting the right email marketing platform to unlock the full potential of customer communication and drive measurable business outcomes.
"SendX saved us from tech hell. Our former EMP was unwilling to acknowledge or address reputational issues with their tracking links."
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