Grant Hatfield

Creative Lead & Developer

United States

Creative Lead & Developer at SendX

Articles by Grant Hatfield

A/B testing in email marketing

If you have been in the ‘throw it against the wall and see what sticks’ mode and have been praying that emails work because you followed all the ‘best practices’ from the self-proclaimed marketin...

Grant Hatfield
October 6th, 2021
5 min read
12 Best Transactional Email Examples

Email marketing has become a synonym for promotional campaigns. That’s because marketers usually put all their eggs in that basket, hoping to secure maximum returns.

Grant Hatfield
May 9th, 2022
9 min read
What Is Email Cadence?

If you are trying to improve the effectiveness of your emails and you are confident about the content and deliverability of your emails, you might want to check out the frequency & timings of y...

Grant Hatfield
August 13th, 2021
6 min read
5 Email Deliverability Best Practices for Small Businesses

When it comes to running a small business, every tool and every strategy you use must be cost-effective, efficient, and impactful. One such tool is email, a powerful channel that keeps you connecte...

Grant Hatfield
July 7th, 2023
8 min read